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La Inteligencia Artificial ha llegado a un punto en el que ya no puede retroceder. Deja de ser solo una herramienta de apoyo para convertirse en una fuerza activa, capaz de ejecutar, decidir y actuar con autonomía. Entramos en la Era de la Actuación Inteligente, donde la tecnología asume un papel protagónico tanto en la operación como en la estrategia de los negocios.
En este nuevo escenario, el liderazgo debe comprender cómo dirigir y orquestar agentes inteligentes para generar eficiencia, velocidad y resultados concretos. La verdadera innovación está en transformar la IA en una aliada estratégica, sostenida por una infraestructura robusta y un propósito claro.
La actuación inteligente exige responsabilidad. Es esencial garantizar ética, gobernanza y transparencia en cada decisión automatizada. El futuro ya está en movimiento —y el desafío ahora es liderar con inteligencia antes de que ella lidere por nosotros.
Pedro Figueroa
Keynote
Pedro Figueroa es un destacado referente argentino en la intersección de la educación y la tecnología, cuya trayectoria de más de 22 años lo ha posicionado como un líder en la integración de la Inteligencia Artificial en las aulas. Formado en Comunicación Social y especializado en procesos tecnopedagógicos, actualmente dirige la sede Río Tercero de la Universidad Provincial de Córdoba y participa activamente en la Sociedad Argentina de IA. Su impacto trasciende fronteras como conferencista en más de 50 universidades iberoamericanas, doble orador TEDx y autor del relevante libro nos cambIAron las preguntas, publicado en 2025. Además de su labor como investigador y asesor ministerial en diversos países, ha sido reconocido globalmente con el Global Teacher Award 2021.
Concedido a profesionales y organizaciones que han alcanzado protagonismo en
liderazgo e innovación entre sus pares, en los ámbitos sectoriales y regionales. La
premiación destaca actuaciones que se diferencian por la excelencia, visión estratégica
e impacto positivo, reafirmando el compromiso con el desarrollo, competitividad y
transformación.
Previous edition's award winners
Prêmio Empresa Destaque
EPSON PERU S/A
Prêmio CIO Destaque
Sandra Cristina Claudia Barnetche
LABORATORIOS FABRA ARGENTINA
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Exclusive space for quick and simultaneous meetings, designed to maximize the direct relationship between solution providers and C-levels.
In this format, the provider has its own space, where it can receive C-Levels in short, objective and highly qualified meetings, allowing multiple conversations in a short period of time.
Successful Cases
Presentation of a project aimed at showcasing how the organization addressed challenges, structured its strategy, and achieved concrete results, while sharing relevant learnings for practical application.
Keynote
A guest expert addresses highly relevant topics for the participants’ professional routine, connecting trends, challenges, and opportunities directly to the event’s theme. The objective is to spark reflection, generate strategic insights, and inspire executives with a current and practical market perspective.
Smart Track
The Smart Track is a 10-minute objective presentation, held in the main room of the event, in which market solutions and innovations are presented to all participants.
The format is dynamic and to the point, ideal for highlighting value propositions, trends, and differentials in a clear and efficient way.
Speech
An institutional session of approximately 5 minutes, led by a solution provider, aimed at presenting its activities, positioning, and key differentiators. The presentation is brief and direct, delivering clear information aligned with the event’s context and the participants’ profile.
Vignettes
Video presentations shown in the main room of the event, designed to convey messages quickly, clearly and impactfully to all participants. With high visibility and total audience reach, this format enhances the communication of strategic content and reinforces brand positioning.
4Interacting Multiple
Exclusive space for quick and simultaneous meetings, designed to maximize the direct relationship between solution providers and C-levels.
In this format, the provider has its own space, where it can receive C-Levels in short, objective and highly qualified meetings, allowing multiple conversations in a short period of time.
Successful Cases
Presentation of a project aimed at showcasing how the organization addressed challenges, structured its strategy, and achieved concrete results, while sharing relevant learnings for practical application.
Keynote
A guest expert addresses highly relevant topics for the participants’ professional routine, connecting trends, challenges, and opportunities directly to the event’s theme. The objective is to spark reflection, generate strategic insights, and inspire executives with a current and practical market perspective.
Smart Track
The Smart Track is a 10-minute objective presentation, held in the main room of the event, in which market solutions and innovations are presented to all participants.
The format is dynamic and to the point, ideal for highlighting value propositions, trends, and differentials in a clear and efficient way.
Speech
An institutional session of approximately 5 minutes, led by a solution provider, aimed at presenting its activities, positioning, and key differentiators. The presentation is brief and direct, delivering clear information aligned with the event’s context and the participants’ profile.
Vignettes
Video presentations shown in the main room of the event, designed to convey messages quickly, clearly and impactfully to all participants. With high visibility and total audience reach, this format enhances the communication of strategic content and reinforces brand positioning.
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